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About
Us
Set—Apart is a photography studio based between Guatemala and Mexico working with multiple brands worldwide, led by Leslie Estrada and Ray Vázquez.
We treat every subject we photograph as a work of art, carrying the responsibility of conveying its meaning—guided by light and precision.
We specialize in product and portrait photography, collaborating with brands that value thoughtful imagery and strong visual direction.
What we do
FAQs
Our process is structured, collaborative, and intentional.
Each stage is designed to ensure clarity, alignment, and a focused creative outcome. Here’s what you can expect when working with us:
1. Initial inquiry & project overview
Reach out via email or DM with a brief description of your project.
2. Discovery call (when needed)
A short call to align on goals, scope, and expectations.
3. Project proposal & quotation
Delivered as a PDF via email, outlining scope, timeline, and deliverables.
4. 50% deposit to confirm the project
Required to secure dates and begin pre-production.
5. Art direction, mood board & production planning
Includes one aligned creative direction phase to define the visual approach.
6. Production & shooting
7. Post-production & editing
First delivery typically within two weeks.
8. Remaining 50% balance
Due prior to final delivery.
9. Final delivery
Via a private online gallery.
We offer a range of photo and video productions, including:
• Product Photography
• Creative & Editorial Photography
• Documentary Photography
• Documentary Video
That’s completely fine. Many projects start that way. We help you clarify your needs through conversation, references, and visual direction, guiding the project toward a clear and cohesive result.
We are based between Guatemala and Mexico and regularly work with clients in both countries and internationally.
Yes. We are available for travel-based projects and collaborations. Travel and production logistics are quoted separately.
Depending on the project, we can handle styling and sourcing, or collaborate with your existing team. This is defined during the planning phase.
Pricing is structured per project and based on scope, usage, production needs, and deliverables. This approach allows us to maintain quality, consistency, and transparency.
Projects typically start at $1,500, depending on the type and scope of work. We’re happy to discuss your needs and determine whether the project is a good fit for both sides.
A standard quote includes creative direction, production time, post-production, final edited images, and a standard usage license. Any additional services are clearly outlined upfront.
Our standard pricing includes a non-exclusive license for digital and commercial use, tailored to the agreed scope of the project.
Yes. Licenses are granted for a defined period unless otherwise specified. Extended or exclusive licenses can be arranged depending on usage, territory, and duration.
Yes. We retain copyright as the creators of the work, while granting usage rights according to the agreed license.
Post-production typically takes up to two weeks, depending on the scope of the project. Rush timelines can be discussed if needed.
Final assets are delivered digitally via a private online gallery, allowing for secure access and easy downloads.