Studio Set—Apart

Photography that lasts
CDMX, --:--

Iaia Caravan

[2023]

New York
United States

Debut Collection

Set—Apart collaborated with IAIA Caravan on their debut collection, a visual project exploring jewelry as a vessel for culture and memory. Developed as a remote collaboration and produced in Antigua, Guatemala, the project was fully organized and directed by Set—Apart, encompassing creative direction, art direction, planning, and location scouting.

  • Creative Direction
  • Art Direction
  • Pre-Production Planning
  • Photography
  • Styling
  • Post-Production & Retouching

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Our approach focused on the relationship between the body, the object, and the space they inhabit. Through careful use of light, gesture, and composition, the images emphasize jewelry not as adornment, but as narrative—each piece carrying traces of cultural exchange.

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About IAIA

IAIA Caravan is an ethical fine jewelry brand and cultural preservation project dedicated to reviving endangered craft traditions through 22kt gold jewelry and collectible objects. Founded by Arianna Calabrese, IAIA Caravan operates at the intersection of heritage and contemporary design, embracing tradition as a living practice—reimagined through collaboration and material integrity.

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Other Projects

View All

View Project

RB Curated—Lidia Serech
[2025]

  • Creative Direction
  • Art Direction
  • Pre-Production Planning

Comalapa
Guatemala

View Project

Machteld Oosterbaan
[2023]

  • Creative Direction
  • Art Direction
  • Pre-Production Planning

Guatemala City
Guatemala

View Project

Itza Wood — 2023
[2023]

  • Creative Direction
  • Art Direction
  • Pre-Production Planning

Guatemala City
Guatemala